PRESENT STATUS AND MARKETING OPPERTUNITY/ POTENTIAL

PRESENT STATUS

• Varanasi has one of the biggest flower market in uttar pradesh east region which is around 50 years old located at bansphatak.
• Another flower market is at Englishiya line behind Mahatma Gandhi Kashi Vidya Peth
• Genda, madar and roses are ainly sold in these markets, whereas madar has special demand as it is offered to lod shiva.
• There are about 150 flower and bouquet stores in the city. Some of them has franchises from big brands of floral stores.
• Currently farmers are not much aware about the hybrid varities and hybrid rose buds are brought from kolkata.
• Due to popularity of decorative flowers, many school and colleges have started organizing flower shows in the city
• Flowers like Dutch rose, lily, tulip, bird of paradise, anthurium are preferred in bouquets and are also imported from western countries
• During peak seasons like Navratras, Shrawan month and winters, the flowers and garlands touch the business of Rs 2-3 lakh per day.
• Flowers and garlands from these markets are transported to adjoining cities like allahabad and gorakhpur.
   

MARKETING POTENTIAL

• Demand is very high in the varanasi city itself as there are large number of temples where huge amount of flowers are used for performing various types of rituals and hotels where flowers are used for decoration and to lure foriegn tourists.
• Varanasi is an important center for various religions namely Buddhism, Jainism, Hinduism and Islam and all the festivals of corresponding religion are celebrated whole heartedly due to which during peak festive season the sale of flowers amount in lakhs.
• National Highway (NH2) provides good linkage to the adjoining districts for transport of the produce.
• Huge market availability for marketing of the produce such as Bansphatak Mandi and Englishiya line mandi.
• The return from the flowers is very high in comparison to traditional crops.